Category Management dashboard for Coca-Cola
Tackling the problem
Retrieving data can be a labor-intensive process. The more time you spend on it, the less time you can spend analyzing the actual data. But that is precisely what is necessary in order to pinpoint the sore spot or to spot potential developments. The result is that you can put in many hours and sometimes make decisions based on only 50% of your available data, while the ideal situation would be to do this on the basis of 80% or even 100% of the data.
The dashboard made me realize that you should always look for as much data as possible. During the process, we were asked carefully what information we wanted to see and whether we could extract it from the data. This also continuously challenged me to think about what was important to me. The result is a dashboard with information that is much more valuable than if you were to analyze each data set individually.
Lotte is online marketeer bij bedrijf X en heeft de ambitie om marketingmanager te worden.
Take this hypothetical case: you have spent € 200,000 on the “Work better together” development