Modern Marketing Academy

Enrich and boost your knowledge, become (even more) successful in your role.
Elevate your Marketing performances now!

What is the Modern Marketing Academy?

Microsoft, in partnership with Lepaya & Make Marketing Magic, has co-created a program of six training modules to help you become (even more) successful in your role as a marketing professional or business owner. Expect marketing tools as well as soft skills & touches of innovation methodology.

Why should you participate?

The Academy emphasizes on training & practise and will fully enable you with knowledge & tools to independently create new marketing propositions for Microsoft technology. Learn to differentiate, communicate effectively & grow your business!

Who should participate?

1) Business Owners who wants to create more focus.
2) Marketing or Sales Team Leads who want to challenge the team, align and execute plans and all perform at a higher level.
3) Marketing or Sales employees who want to get out of daily execution and re-learn and test skills.

OR anyone related to when you think of:
• New (marketing) propositions
• Bringing focus to target group
• Proposition-client fit
• Consistency and alignment in marketing & sales
• Increasing your impact on the business

An academy that will teach and help you to develop and improve marketing at the same time.

Online learning in our app

Virtual classroom

Apply on the job

Program overview

Kick Off & Business Model Canvas

Potential Market & Buyer Persona

Structured Storytelling

Marketing Execution Plan

Channels & Sales Model

Impactful Influencing

Kick Off & Business Model Canvas

Module 1

• Get to know each other
• Formulate short term & long term ambitions to create direction
• Practice to add value to your business by using the Business Model Canvas

Date: 19 November 2020 at 14.00-17.00 CET (3 hours!)

Potential Market & Buyer Persona

Module 2

• Understand your market potential & what this means for your ambitions
• Identify & dive into your Buyer Persona for more effective lead generation
• Learn how to engage with your Buyer Persona

Date: 3 December 2020 at 14.00-16.30 CET

Structured Storytelling

Module 3

• Learn to apply structure to your communication and a clear logic and reasoning
• Practice to scope the question at hand and define your recommendation
• Practice to tailor a message to the audience and goal

Date: 17 December 2020 at 14.00-16.30 CET

Marketing Execution Plan

Module 4

• Recognize the importance of the buyer journey
• Learn how to create valuable content & offers for your Buyer Persona
• Create a content plan

Date: 14 January 2020 at 14.00-16.30 CET

Channels & Sales Model

Module 5

• Recognize the role & focus of a marketing team and alignment with sales
• Learn how to align & prevent your teams from working in silos
• Understand how to help colleagues to successfully sell the proposition

Date: 28 January 2020 at 14.00-16.30 CET

Impactful Influencing

Module 6

• Recognize attitude and stance of a conversation counterpart
• Understand the link between the stance of a counterpart, and the optimum influencing approach
• Practice to actively switch between influencing approaches to reach the desired outcome

Date: 11 February 2020 at 14.00-17.00 CET (3 hours!)

Indications pratiques

Download our MMA Brochure for more details

Nombre des participants :	10 à 12 participants
Durée du programme	3 months
Program price:	€999,- per person
Virtual classroom sessions:	1) Kick-Off & Business Model Canvas: 19 November 2020 (14.00-17.00 CET) 2) Potential Market & Buyer Persona: 3 December 2020 (14.00-16.30 CET) 3) Structured Storytelling: 17 December 2020 (14.00-16.30 CET) 4) Marketing Execution Plan: 14 January 2020 (14.00-16.30 CET) 5) Channels & Sales Model: 28 January 2020 (14.00-16.30 CET) 6) Impactful Influencing: 11 February 2020 (14.00-17.00 CET)
Classroom duration:	2.5 hours per module
Langues:	English
Sont compris :	- Tous les manuels nécessaires - L’utilisation d’une application en ligne - Le certificat Lepaya

Participate in the Modern Marketing Academy!

Send us your details via email by clicking the button below!

Blended app & classroom trainings

App learning - Through Lepaya App

Set training goals and prepare before- and after each classroom session. View models and theory in your own time when you want it. Practice with the content through mini-challenges and send nudges as reminders to continue learning and practicing. Finalize null assessments and impact measurements for completion.

Classroom learning - Through Microsoft Teams

Discover and experience interactive and hands-on classroom sessions, where personalized case studies will be used for maximum impact and learning. Practise with different interventions and Buddy exercises.

Témoignages

''I have found the course provided by Microsoft Marketing Academy insightful and beneficial. I was somewhat familiar with the topics, however, the opportunity to discuss and learn among my peers has given me additional insights and valuable experience to take with me. My favourite topics where structured storytelling and marketing execution plan, I will definitely bring these into my everyday marketing strategy!''

''I really enjoy the MMA program! It is very informative and thought-provoking. Getting to discuss issues with my peers really helps consolidate the information. The biggest topic I took from the training was to look at the marketing from the purchaser’s perspective. The interaction with others gives a very different viewpoint on topics which makes you rethink your marketing plan.''

''The MMA provides marketing training that is very tailored to the shared market that many Microsoft partners operate in. The practical nature of the course allowed us to apply learnings to real-life scenarios within the class. By applying them once, it was easier to apply them again in our working lives. Working and sharing insights with other participants have allowed us to share experience and learn from each other which is always helpful.''

''Get to know new people, develop your knowledge, see new opportunities, get inspired, and receive feedback. That’s MMA! I and Tredion still benefit from the knowledge and network that we have built up with MMA.''

''This experience has been extremely valuable for our social media marketing. The shared practical insights regarding effective targeting with content creation for our target audience, enabled and led us to the prosperity of our social media channels.''