Enrich and boost your knowledge, become (even more) successful in your role. Elevate your Marketing performances now!
Microsoft, in partnership with Lepaya & Make Marketing Magic, has co-created a program of six training modules to help you become (even more) successful in your role as a marketing professional or business owner. Expect marketing tools as well as soft skills & touches of innovation methodology.
OR anyone related to when you think of:• New (marketing) propositions• Bringing focus to target group• Proposition-client fit• Consistency and alignment in marketing & sales• Increasing your impact on the business
Online learning in our app
Apply on the job
• Get to know each other• Formulate short term & long term ambitions to create direction• Practice to add value to your business by using the Business Model Canvas
Date: 18 March 2021 14:30-17:30
• Understand your market potential & what this means for your ambitions• Identify & dive into your Buyer Persona for more effective lead generation• Learn how to engage with your Buyer Persona
Date: 1 April 2021 14:30-17:00
• Learn to apply structure to your communication and a clear logic and reasoning• Practice to scope the question at hand and define your recommendation• Practice to tailor a message to the audience and goal
Date: 15 April 2021 14:30-17:00
• Recognize the importance of the buyer journey• Learn how to create valuable content & offers for your Buyer Persona• Create a content plan
Date: 29 April 2021 14:30-17:00
• Recognize the role & focus of a marketing team and alignment with sales• Learn how to align & prevent your teams from working in silos• Understand how to help colleagues to successfully sell the proposition
Date: 11 May 2021 14:30-17:00
• Recognize attitude and stance of a conversation counterpart• Understand the link between the stance of a counterpart, and the optimum influencing approach• Practice to actively switch between influencing approaches to reach the desired outcome
Date: 25 May 2021 14:30-17:30
Set training goals and prepare before- and after each classroom session. View models and theory in your own time when you want it. Practice with the content through mini-challenges and send nudges as reminders to continue learning and practicing. Finalize null assessments and impact measurements for completion.
Discover and experience interactive and hands-on classroom sessions, where personalized case studies will be used for maximum impact and learning. Practise with different interventions and Buddy exercises.
Jette van den Berg
Lepaya - Expert in Training & Soft Skills
Laura van Rij
Make Marketing Magic -Expert in Marketing
We will get in touch soon