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Marketing meets L&D: Ashley Hinchcliffe on how marketing can drive learner engagement
By adopting a marketing mindset, L&D teams can transform learner engagement by treating learning as an ongoing experience—leveraging audience insights, branding, personalization, and multi-touchpoint campaigns to capture attention, sustain participation, and drive measurable impact.
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The key to learning engagement: Kyle Norman’s take on motivation and messaging
Engagement in learning requires personalization, strategic messaging, storytelling, and manager buy-in, with organizations needing to evolve their approach to maintain learner motivation and demonstrate measurable impact.
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Leadership Style Quiz: What Animal Are You?
Skip the intro? INTRODUCTION Remember when you chanelled your inner animal as a child: a fierce...
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Switch the Focus: Performance-Driven Learning in Nordic and Baltic Telecommunications
How Telia’s L&D unit have cemented themselves at the epicenter of their current and future...
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How to Mitigate Employees’ Fear of Being Replaced by AI Technology
When we look back at 2023 in the future, we will probably mark it as the...
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Re-energizing a UK Retail Giant
Developing new learning approaches to transform Marks & Spencer as an organization “And now I have...
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