The Reveal: meet the new, uplifted Lepaya brand

One + one = five 

It’s been a little over six years since Lepaya was founded, and it has achieved so much as a company. Growing from a small training startup to a global talent upskilling player with more than 400 employees, and 100’s of enterprise clients across the globe. 

From acquiring AI technology companies VCoach (now Lepaya AI-Coach), and Smartenup to the London-based personnel development company SpeakFirst, and iconic training company Krauthammer we’ve successfully integrated product portfolios to further accelerate people’s upskilling and empower them to lead happier personal and professional lives. 

The growth of our team,  the expanded learning portfolio that engages learners at every career step and the technology that creates unforgettable and measurable training results require a brand evolution to match the level of impact we have on the lives of the client and their learners.

Defining a category

At Lepaya we focus on revolutionizing the ways in which enterprise companies put the people and their potential at the core of business growth strategies. One could compare us to a one-stop-shop or a capability development ecosystem that offers it all: 

• Power Skills: right, relevant, and engaging -  power your team with skills that make a difference.
• Immersive learning experience: approach that engages your employees via face-to-face, virtual reality, or online classroom interventions. 
• Personal AI-Coaching: digital Personal Trainer that builds confidence and helps your employees master various skills at their own pace in their own space.
• Skill practice via the app: let your teams practice and apply Power Skill theory via the app and track the progress that leads to business impact. 
• Platform with impact component: Lepaya’s platform is your gateway to planning, connecting, evaluating, and measuring the impact of your training.

Having a broad offer leaves us with nothing else but to define and own a new category in the L&D and training fields - a capability development platform. 

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Brand positioning and promise

As a capability development platform, we put the people at the heart of what we build. That’s why our brand website reflects the intersection of humans, information, and state-of-the-art technologies. We believe that your next best employee is your current employee and that by addressing your organizational skill gaps, it allows our clients to upskill their people at the right time, right place and therefore transform your business. 

Lepaya’s new look

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Our new visual identity brings this promise to life and comprises a few key components: logo, colors, graphics, and images.

Logo

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We decided to keep the logo exactly as it is. Because we know that our logo is full of hidden gems that represent who we are. From the 'L' to the 'e' there is an invisible up-worth line, representing growth and a successful learning journey. The tail of the 'Y' is designed to incorporate a smile, because we’ve seen so many happy learners after every Lepaya training.

Color pallet

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As a company making bold decisions, we decided to elevate the brand by using bold colors. Our primary colors are two variations of blue, a color associated with trust and ambition, traits that match our brand character. The secondary colors like coral and yellow - signify our bubbly people’s centric personality - these colors evoke excitement, energy, enthusiasm, and potential that match our brand offering and learning experiences.

Website Infrastructure

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As a learning company, we believe that the best knowledge is to be shared and it has to be easy to discover. That's why we migrated our website to a new, agile CMS that will allow for a seamless content discovery experience. We also introduced new website sections to give you a better insight into our solution—no gatekeeping around product updates, research articles, industry-specific knowledge, and tips. 

What’s next for Lepaya

In one word? Growth. We will continue to focus on developing human potential and transforming global enterprises inside out. Stay tuned and follow our newsletter and website for more exciting news. 

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